Public Relations Specialist

Sorta Famous is a dynamic PR and communications agency dedicated to helping brands stand out in a crowded media landscape. By focusing on clarity, strategy, and impactful storytelling, we enable brands to build meaningful and lasting influence. From media strategy and brand positioning to crisis communication and narrative development, we deliver thoughtful, results-driven solutions. Guided by our philosophy to ask better questions and communicate with confidence, we help brands achieve recognition for all the right reasons. Based in Mumbai, we're passionate about crafting campaigns that speak with clarity and impact.

This is a full-time, on-site Public Relations Specialist role based in Mumbai. The Public Relations Specialist will be responsible for drafting press releases, managing media relations, and coordinating communication strategies. Day-to-day tasks include fostering relationships with media outlets, developing strategic communication plans, and ensuring consistent and effective brand messaging. The candidate will also support campaign execution and monitor media coverage to evaluate the success of PR initiatives.

• Proficiency in writing Press Releases and executing related tasks
• Experience in Public Relations and Media Relations
• Skills in Communication and Strategic Communications for effective messaging
• Strong interpersonal abilities to build and maintain media and stakeholder relationships
• Sound understanding of brand positioning and storytelling strategies
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field
• Previous experience in a PR or media-focused role is an advantage
• Ability to thrive in a fast-paced, deadline-driven environment