Public Relations Specialist

Company Description Essence Innovation develops an AI-powered health app designed to put individuals at the center of their healthcare journey. The platform allows users to manage medical records, access real-time health insights, and connect with global healthcare providers in one secure place. It consolidates complete medical histories so they remain accessible and within reach whenever needed. By giving users ownership of their medical data, Essence Innovation enables greater control, transparency, and proactive management of personal health.

Role Description The Public Relations Specialist at Essence Innovation is a full-time, on-site role based in Chandigarh, India. This role involves crafting and distributing press releases, managing media outreach, and maintaining positive relationships with journalists and key external stakeholders. The specialist will develop and implement PR strategies that align with the company's mission, coordinate interviews and media briefings, and monitor coverage to ensure accurate and consistent brand representation. Day-to-day responsibilities include drafting communication materials, supporting campaign launches, managing crisis communication with guidance, and collaborating with cross-functional teams to amplify product updates and thought leadership. The role also includes tracking PR metrics, reporting outcomes to leadership, and continuously identifying opportunities to strengthen the company's public profile.

Qualifications

• Strong Public Relations and Media Relations skills, with experience managing press interactions and external communications.
• Ability to plan and execute Press Releases and Strategic Communications that support brand and business objectives.
• Excellent Communication skills, including clear, concise writing and confident verbal communication in professional settings.
• Proven experience in PR within technology, digital health, or related sectors is highly beneficial.
• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field, or equivalent practical experience.
• Ability to work on-site in Chandigarh, India, collaborate with diverse teams, and manage multiple projects and deadlines.
• Familiarity with social media, content distribution platforms, and basic PR analytics tools to measure campaign impact.
• Strong organizational skills, attention to detail, and a proactive approach to identifying PR opportunities and mitigating reputation risks.