Public Relations Officer cum Digital Marketing Expert

Position: Public Relations Officer cum Digital Marketing Expert

Organisation: SDM Institute for Management Development

Department: Marketing & Admissions

Location: Mysuru

Experience: 3–5 Years

Employment Type: Full-Time

Reporting To: The Director / Manager Admissions & Marketing

About the Role

We are looking for a creative, energetic and result-oriented professional to manage the institution's Public Relations, Digital Marketing, Social Media and Brand Promotion activities. The candidate will also support the PGDM admissions and student lead-generation activities.

Responsibilities

· Manage the SDMIMD's Public Relations and media activities.

· Develop and execute digital marketing campaigns for PGDM admissions.

· Manage Google Ads, Facebook, Instagram, LinkedIn and YouTube.

· Generate and monitor quality admission leads.

· Manage and grow the institution's social media presence.

· Create content for social media, website, brochures, advertisements and newsletters.

· Coordinate media coverage of institutional events, achievements and activities.

· Update and maintain website content and support basic SEO activities.

· Promote seminars, conferences, guest lectures, alumni activities and campus events.

· Coordinate with graphic designers, photographers and video creators.

· Monitor digital campaign performance and prepare periodic reports.

· Work closely with the Admissions Team to support enrolment targets.

Qualifications

· Bachelor's degree in Marketing, Journalism, Mass Communication, Public Relations or related field.

· MBA/PGDM or relevant postgraduate qualification will be an advantage.

· 3–5 years of relevant experience, preferably in higher education, B-School, EdTech, PR or Digital Marketing.

Desired Skills

· Excellent English communication and writing skills

· Digital Marketing & Lead Generation

· Social Media Management

· Google & Meta Ads

· Content Creation

· Basic SEO & Google Analytics

· Public Relations & Media Coordination

· Canva / Basic Graphic & Video Editing

· Good networking and interpersonal skills

· Creative and result-oriented approach