Public Relations Manager

Company Description Sparkplug Inc. is an experiential marketing company dedicated to creating innovative and impactful communication strategies for some of the coolest brands in the F& B and hospitality space. The team focuses on integrated storytelling, building connections through campaigns that captivate, inspire, and drive measurable results. By harnessing the power of integrated marketing across diverse channels, Sparkplug Inc. helps brands craft compelling narratives that stand out in a fast-paced, interconnected world. Acting as a strategic partner rather than a traditional PR agency, the company is committed to inspiration, creativity, and innovation in every communication strategy it develops.

Role Description The Public Relations Manager is a full-time, hybrid role based in Mumbai or Bangalore. This position is responsible for planning and executing PR strategies that align with clients integrated marketing campaigns, including the development of press materials and media outreach plans. Day-to-day activities include drafting press releases, managing media relations, coordinating interviews and events, and ensuring consistent brand messaging across all channels. The role also involves monitoring coverage, analyzing PR performance, preparing reports for stakeholders, and collaborating closely with internal creative, strategy, and account teams to deliver cohesive storytelling. The Public Relations Manager will be expected to maintain strong relationships with media partners, proactively seek opportunities for brand visibility, and manage issues or crisis communications when needed and manage team to ensure goals are achieved

Qualifications

• Candidates should possess strong Public Relations and Strategic Communications skills for planning and executing integrated PR campaigns.
• Candidates should possess Press Releases and Media Relations skills to craft compelling content and build productive relationships with media outlets.
• Candidates should possess excellent Communication skills, including clear written and verbal abilities and confident presentation capabilities.
• Experience in developing PR strategies for marketing or experiential campaigns, preferably within an agency or brand environment.
• Proven ability to manage multiple projects, meet deadlines, and work collaboratively with cross-functional teams.
• Strong analytical skills to interpret media coverage, campaign performance, and stakeholder feedback.
• Prior experience in Public Relations, Communications, Marketing, or a related field, or equivalent practical experience.
• Familiarity with digital and social media platforms for integrated communication and reputation management is beneficial.