Public Relations Manager

About Meld Studio

Meld Studio is a slow fashion label combining upcycled textiles and Indian craftsmanship with a modern, global aesthetic. The brand focuses on texture, layering, and ease, offering thoughtful and versatile clothing.

Role Overview

We are looking for a freelance PR executive who can shape and amplify Meld Studio's narrative across relevant media platforms. This role requires a strong understanding of fashion, craft, and sustainability, along with the ability to build meaningful media relationships.

Key Responsibilities

1.⁠ ⁠Brand Storytelling & Positioning

•⁠ ⁠Translate the brand philosophy into compelling media narratives

•⁠ ⁠Develop press angles around sustainability, craft, and textile stories

2.⁠ ⁠Media Outreach & Relations

•⁠ ⁠Build and maintain relationships with fashion editors, journalists, and stylists

•⁠ ⁠Pitch stories, features, and interviews to relevant publications (India + international)

3.⁠ ⁠Press Materials

•⁠ ⁠Create and manage press releases, brand decks, and media kits

•⁠ ⁠Ensure all communication aligns with brand tone and visual identity

4.⁠ ⁠Launch & Campaign PR

•⁠ ⁠Plan and execute PR strategies for collection launches and campaigns

•⁠ ⁠Coordinate with internal teams for timely communication

5.⁠ ⁠Influencer & Stylist Seeding

•⁠ ⁠Identify and engage with aligned creators and stylists

•⁠ ⁠Manage product placements for organic visibility

6.⁠ ⁠Editorial & Celebrity Placement

•⁠ ⁠Coordinate with stylists for magazine features and public appearances

•⁠ ⁠Track and amplify placements

7.⁠ ⁠Coverage Tracking & Reporting

•⁠ ⁠Maintain a record of all press and influencer coverage

•⁠ ⁠Share monthly reports with insights and recommendations

8.⁠ ⁠International PR Outreach

•⁠ ⁠Pitch to global platforms aligned with slow fashion and craft

• •⁠ ⁠Build visibility in key markets: Europe, USA, Japan