Public Relations Manager Fashion

Job Description:

We are seeking a passionate and experienced Public Relations Manager – Fashion to lead

communications and media strategy for fashion and lifestyle clients. The ideal candidate will

have a strong network within the fashion media landscape and a deep understanding of the

fashion industry's trends, tone, and audience. This role involves spearheading high-impact

campaigns that elevate our clients presence across editorial, influencer, and digital

platforms.

Key Responsibilities:

● Fashion Media Relations & Thought Leadership: Build and maintain relationships

with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories;

secure impactful media placements in fashion and lifestyle publications.

● PR Strategy: Design and lead integrated PR campaigns that reflect each brand's

aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).

● Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and

brand activations; ensure strong media turnout and post-event coverage.

● Crisis Communication: Handle sensitive brand issues such as product recalls,

backlash, or influencer controversies with timely and strategic messaging.

● Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and

seasonal trend pitches tailored for media.

● Stakeholder Engagement: Act as a liaison between clients, designers, influencers,

stylists, and fashion journalists.

● Executive Communications: Support fashion founders and brand leaders with media

training, key message development, and interviews.

● Team Leadership: Guide a team of fashion PR executives, encouraging creativity,

strong execution, and industry insight.

● Performance Metrics & Reporting: Measure campaign effectiveness through media

impressions, sentiment analysis, and ROI.

● Budget Oversight: Oversee campaign budgets while maximizing visibility within

fashion media and events.

● Brand & Reputation Management: Position clients as trendsetters through

storytelling, collaborations, and strategic brand alignment.

Qualifications:

● 4+ years of public relations experience, with at least 2 years focused on the fashion,

beauty, or lifestyle sector.

● Strong media relationships with fashion publications.

● Proven success in leading PR for fashion events, product launches, and influencer

campaigns.

● Excellent storytelling, writing, and visual communication skills.

● Deep understanding of fashion trends, consumer behavior, and brand building.

● Confidence in high-pressure environments and client-facing interactions.

● Ability to juggle multiple brands and projects in a fast-paced, stylish setting.