Greetings from Concept PR!
We are looking for a Public Relations Manager for our Sports Team in Mumbai.
Job Title: PR Manager Sports
Location: Mumbai
Experience: 36 years
Industry: Sports PR / Media & Communications
About the Role
We are looking for an experienced and dynamic Sports PR Manager to lead communication strategies for sports clients across leagues, teams, athletes, federations, and brands. The role requires deep media relationships, strong storytelling skills, and the ability to manage high-pressure, real-time sports narratives.
Key Result Areas (KRAs)
Media Relations & Reputation Management
- Build and maintain strong relationships with sports journalists, editors, broadcasters, and digital sports platforms.
- Secure consistent, high-impact media coverage across print, digital, television, and sports publications.
- Handle proactive and reactive media communications, including crisis management when required.
- Manage press conferences, media briefings, match-day media interactions, and interviews.
Strategic Communications & Campaign Planning
- Develop and execute integrated PR strategies for sports leagues, franchises, athletes, tournaments, and brand partnerships.
- Identify timely news hooks around matches, tournaments, transfers, endorsements, and milestones.
- Align PR strategies with marketing, sponsorship, and digital teams for cohesive storytelling.
Content Development
- Oversee creation of press releases, media pitches, match reports, athlete profiles, Q&As, and thought leadership content.
- Ensure accuracy, tone, and timeliness of all communications, especially during live events.
- Support spokesperson preparation with key messages, briefing notes, and FAQs.
Client & Account Management
- Act as the primary point of contact for clients, ensuring high service standards and strategic counsel.
- Lead client meetings, presentations, and reporting.
- Manage multiple accounts simultaneously while meeting tight deadlines.
Team Leadership
- Mentor and manage junior team members, guiding execution and professional development.
- Delegate tasks efficiently and ensure quality control across deliverables.
Reporting & Measurement
- Track coverage, sentiment, share of voice, and campaign effectiveness.
- Prepare detailed reports and insights for clients and internal stakeholders.
Desired Skills & Qualifications
- 36 years of experience in Sports PR, communications (agency experience preferred).
- Strong network with sports media across sports sectors and emerging sports.
- Excellent written and verbal communication skills.
- Ability to work in fast-paced vertical.
- Strategic thinker with strong execution capabilities.
- Proficiency in MS Office and media monitoring tools.
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