Role Overview:We are looking for a dynamic PR Executive to plan and execute effective public relations strategies for our creators, entertainment properties, and brand campaigns. The ideal candidate will have a flair for storytelling, strong media relations, and a deep understanding of the entertainment and influencer ecosystem.
Key Responsibilities:- Plan and execute PR strategies for influencers, content creators, and entertainment properties managed by Dot Media.
- Build and maintain strong relationships with lifestyle, entertainment, and business media publications.
- Draft press releases, media pitches, articles, and talking points for creators and campaigns.
- Secure regular media features, interviews, and press coverage for Dot Media's creators and campaigns.
- Strengthen relationships with top-tier journalists across entertainment and lifestyle domains.
- Work to increase media share of voice for creators and campaign initiatives.
- Collaborate with internal teams to ensure brand alignment on positioning, campaigns, and announcements.
- Track industry trends to identify proactive media opportunities and thought leadership angles.
- Manage press interactions, interviews, and PR at events for talent and campaigns.
- Monitor and report media coverage through weekly and monthly PR reports.
Requirements:- Bachelor's or Master's degree in Mass Communication, PR, or Marketing.
- 13 years of experience in PR, media relations, or influencer marketing.
- Strong network of entertainment and lifestyle media contacts.
- Excellent writing and communication skills.
- A proactive mindset with the ability to juggle multiple projects and tight deadlines.
