Public Relations & Influencer Marketing Manager
Location: Greater Kailash-II, Delhi
Type: Full-Time (Non negotiable)
Join us in a manager position where you'll lead PR initiatives, campaigns, and collaborations, driving brand recognition (not visibility!) pan India. Be the confident cheerleader for Savorworks, leveraging your strong background to execute strategies independently while mentoring a junior influencer marketing professional. With your strategic vision and robust media connections, you'll craft compelling campaigns that engage and inspire audiences. If you're passionate about brand building and eager to be an early employee in a growing company, ready to weave storytelling into everything you do, and looking to make a meaningful mark in the PR industry alongside us, this is the role for you!
Requirements:
- Minimum 5 years of experience in PR, influencer marketing, communications, or brand partnerships.
- Strong network within media, hospitality, lifestyle, food, and creator communities.
- Creative thinker with excellent communication, relationship-building, and negotiation skills.
- Ability to manage multiple campaigns, budget, and deadlines simultaneously, leading a team effectively.
- Experience in hospitality, F&B, lifestyle, luxury, or consumer brands is preferred.
Key Responsibilities:
- Develop and execute comprehensive PR and influencer marketing strategies aligned with brand goals and vision.
- Lead the execution of PR initiatives, while providing strategic guidance and oversight to the influencer marketing team.
- Build and maintain strong relationships with journalists, editors, media professionals, influencers, and key industry stakeholders.
- Secure media coverage, interviews, features, brand stories, and listicle placements across print, digital, and social media platforms.
- Identify, onboard, and manage relevant influencer collaborations for all brands and outlets.
- Draft press releases, media notes, founder profiles, and other communications that reflect the brand's ethos.
- Coordinate media visits, influencer experiences, tastings, launches, and brand events to enhance visibility.
- Create excitement around brand launches, menu introductions, product unveilings, and special campaigns.
- Manage PR gifting and seeding programs for influencers and media representatives.
- Track campaign performance, media coverage, influencer deliverables, and overall brand visibility to evaluate team performance.
- Stay informed about industry trends, competitor activity, emerging creators, and relevant award opportunities.
- Facilitate participation in industry awards and recognitions as well as other relevant hospitality platforms.
Join Us If You:
- Do your research about us before clicking quick apply—we value candidates who are genuinely interested in our vision.
- Fast thinker and can make swift, informed decisions!
- Possess a strategic mindset and are eager to elevate our brand to new heights.
- Are passionate about coffee and chocolate and ready to explore our exciting product range.
- Embrace dynamic roles and love taking on challenges instead of settling for the typical range.
- Have the ambition to achieve more—for yourself and your family—and are ready to push boundaries.
- Are open to travel and eager to explore new opportunities and markets.
- Own your actions and learn from experiences—mistakes are just stepping stones to greatness!
- Communicate confidently in advanced English, ready to engage with diverse audiences.
- Appreciate a professional environment where we prioritize excellence and results over trends.
If you believe you have valuable insights and the ambition to make a difference, click Apply now.
Cheers,
Savorworks Coffee Chocolate
