Company Description K2 Communications Pvt Ltd is one of India's leading public relations agencies, headquartered in Bengaluru with a presence in over 45 locations across the country. With more than 20 years of experience, K2 serves a diverse client base that includes Wipro Limited, Azim Premji University, Wipro Consumer Care & Lighting, Columbia Asia Hospitals, AO Smith, and Trio World Academy. The team comprises seasoned PR professionals and former journalists with strong expertise in local and national media, both digital and traditional. K2 is known for innovation, conceptual content creation, and smart event ideas, and focuses on nurturing both clients and employees. The agency caters to multinational corporations, mid-cap firms, and start-ups, thriving on creative and unconventional communication approaches.
Experience
8–10 years
Location
Bengaluru (onsite)
Role Overview
We are looking for a dynamic and strategic Account Director to lead key client relationships, drive integrated communications programmes, and mentor high-performing account teams. The ideal candidate will have extensive experience in public relations, strong media relationships, exceptional client management skills, and the ability to translate business objectives into impactful communication strategies.
The Account Director will serve as the primary strategic advisor to clients, ensuring seamless execution of communication campaigns while contributing to business growth and agency excellence.
Key Responsibilities
Client Leadership
- Serve as the strategic lead for multiple client accounts across diverse sectors.
- Build and nurture strong, long-term relationships with senior client stakeholders.
- Develop integrated PR and communications strategies aligned with client business objectives.
- Provide strategic counsel on reputation management, corporate communications, leadership positioning, crisis communications, and thought leadership.
- Ensure high standards of client servicing and consistently deliver measurable results.
Media Relations & Communications
- Lead media engagement strategies and cultivate strong relationships with key journalists, editors, and influencers.
- Identify proactive storytelling opportunities and develop impactful media narratives.
- Oversee the development of press releases, media pitches, bylined articles, executive speeches, opinion pieces, and other communication materials.
- Guide teams in securing high-quality earned media across print, digital, television, radio, and industry publications.
Team Leadership
- Lead, mentor, and develop account managers and account executives.
- Foster a collaborative, high-performance culture focused on quality, creativity, and accountability.
- Review team deliverables to ensure strategic alignment and editorial excellence.
- Support hiring, training, and performance management initiatives.
Business Development
- Contribute to agency growth through new business pitches, proposal development, and client presentations.
- Identify opportunities to expand existing client engagements through strategic counsel and integrated communications offerings.
- Participate in networking events and industry forums to strengthen the agency's market presence.
Account Management
- Ensure timely execution of communication plans and campaigns.
- Monitor budgets, profitability, and resource allocation across accounts.
- Track campaign performance and prepare insightful reports demonstrating business impact.
- Ensure adherence to agency processes, timelines, and quality standards.
Qualifications & Skills
- Bachelor's degree in Mass Communication, Journalism, Public Relations, Marketing, or a related field. A postgraduate qualification is an advantage.
- 8–10 years of experience in public relations, corporate communications, or integrated communications, preferably within a PR agency.
- Demonstrated experience managing large corporate accounts and senior client stakeholders.
- Excellent verbal and written communication skills with strong presentation abilities.
- Proven media relations experience and a strong understanding of the evolving media landscape.
- Strategic thinking with the ability to manage multiple priorities in a fast-paced environment.
- Strong leadership, mentoring, and people management capabilities.
- Commercial acumen with experience managing account profitability and contributing to business development.
Preferred Experience
- Experience working with healthcare, pharmaceutical, or hospital clients will be a strong advantage.
- Exposure to regulated industries and corporate reputation management is preferred.
- Experience handling crisis communications and executive profiling is desirable.
What We are Looking For
- A strategic thinker with exceptional client relationship skills.
- A proactive leader who thrives in a fast-paced agency environment.
- A collaborative team player with a solutions-oriented mindset.
- Someone who combines creativity with business acumen to deliver meaningful communication outcomes.
