Designation: Account Director - Public Relations
Location: Bangalore Office
Lead and scale the Lifestyle, F&B, and Fashion vertical, driving brand visibility, cultural relevance, and business impact through integrated communications. Own both client growth and new business development.
Key Responsibilities
Client Leadership & Strategy
- Act as the custodian of marquee lifestyle/F&B/fashion accounts
- Build and deepen founder/CXO-level relationships
- Develop high-impact PR strategies aligned to brand positioning, launches, and revenue goals
- Lead crisis communication and reputation management
Media & Influencer Ecosystem
- Own relationships with top-tier editors, tastemakers, and culture-led platforms
- Drive high-value coverage, features, and brand narratives (not just placements)
- Build and scale a premium influencer network across food, fashion, and lifestyle
- Identify culture moments, collaborations, and partnerships that create buzz
Content & Brand Narrative
- Oversee creation of sharp, culturally relevant content – press materials, founder POVs, opinion pieces
- Craft spokesperson narratives, Q&As, and speeches
- Ensure all communication builds a distinct, premium brand voice
Team Leadership
- Lead, mentor, and scale a high-performance PR team
- Drive clarity in roles, accountability, and output quality
- Set benchmarks for media outcomes, creativity, and client servicing
Planning & Reviews
- Own quarterly and annual PR roadmaps
- Deliver measurable outcomes tied to visibility, brand recall, and business impact
- Present sharp reviews and forward-looking strategies to clients
New Business Development
- Drive pipeline creation across lifestyle, F&B, and fashion brands
- Lead pitches, strategy decks, and conversion conversations
- Identify emerging brands, D2C disruptors, and hospitality concepts early
- Build founder/investor relationships to unlock new mandates
- Collaborate internally to create compelling, insight-led pitch narratives
Case Studies & Awards
- Develop strong case studies that showcase business impact
- Lead award strategy and submissions for key clients
What success Looks Like for this role
- Strong client retention + upsell growth
- Consistent high-quality media impact
- New business wins in lifestyle/F&B/fashion
