Welcome to Pocket FM, where stories don't just play, they binge.
Started in 2018, we've grown into the world's largest audio series platform with 200M+ listeners globally. Our users spend an average of 120 minutes a day with us.
We turned episodic audio storytelling into mainstream entertainment - across romance, thriller, fantasy, drama, and everything in between.
Now, we're building the future of entertainment, one episode at a time.
Want to help shape it
Role overview
We're looking for a Promo Writer (Fantasy) who can turn epic worlds into high-performing ads.
In this role, you'll create both:
- Short-form scripts (around 2 minutes)
- Long-form scripts (3040 minutes)
Your goal Craft video ads that instantly hook audiences, spark curiosity, and drive measurable growth.
You'll work in a fast-paced, performance-driven environment where storytelling meets data. Collaborating closely with business and marketing teams, you'll refine ad content to boost installs, improve engagement, and reduce CPI.
Key responsibilities
Craft high-impact Ad scripts
- Write engaging short- and long-form promo scripts for Facebook, TikTok, and YouTube
- Spotlight fantasy audio series in a way that drives new user acquisition
Develop powerful story hooks
- Identify compelling tropes, themes, and dramatic moments from fantasy stories
- Create multiple high-retention variations of scripts
- Turn narrative tension into scroll-stopping openings
Optimize using data insights
- Analyze performance metrics including CPI, CTR, retention, and completion rates
- Participate in A/B testing and performance reviews
- Continuously refine scripts based on measurable outcomes
Write for the right audience
- Adapt scripts specifically for American audiences
- Ensure cultural relevance and platform-native storytelling
- Maintain consistent brand voice while experimenting with formats
Skills & qualifications
- 3+ years of experience in copywriting or content creation
- Background in performance marketing, social media advertising, or long-form storytelling preferred
- Proven ability to write high-converting scripts for Facebook, TikTok, and YouTube
- Strong analytical mindset with the ability to apply CPI, CTR, and retention insights
- Deep understanding of U.S. audience behavior and storytelling preferences
- Up-to-date knowledge of social media trends and platform-native content styles
Preferred qualifications
- Experience writing both short-form and long-form content
- Social media or performance marketing certifications (added advantage)
