Role Overview
We're looking for a programmatic strategic media planner who can lead with insights, planning, and smart decision-making across programmatic campaigns.
This role is built for someone who enjoys solving business problems through media strategy, with execution as a supporting skill.
Key Responsibilities
- Own end-to-end programmatic strategy and planning for client campaigns
- Translate business goals into full-funnel media strategies and channel plans
- Build audience strategies, targeting frameworks, and budget allocation models
- Develop proposals, forecasts, and data-backed recommendations
- Work closely with AdOps teams to ensure accurate execution of planned strategy
- Analyze performance and refine strategies based on insights and learnings
Required Skills & Experience
- Strong experience in programmatic media strategy and planning
- Hands-on knowledge of platforms like DV360, The Trade Desk, Basis
- Ability to connect data → insights → actionable strategy
- Experience in client communication, presentations, and storytelling
- Analytical mindset with attention to detail
Shift: Night Shift (EST)
Mode of Work: Work from Office - 5 days
Location: Hyderabad
