Company Description
Ethinos has been one of the leading digital marketing agency in India. We excel in solving new age
problems by developing digital solutions that fit businesses. With over 170 digital specialists across offices
in Mumbai, Delhi, and Bangalore, we have partnered with leading brands across verticals to conceptualize
and execute data-driven marketing campaigns. Our clientele comprises of Niyo, Kotak, Tata Group, IFFCO
Tokio, Bharti AXA, Digit, Angel Broking, Motilal Oswal, Reliance Digital, Decathlon, Apollo Group,
flydubai, Thomas Cook, Capgemini, Aon and many more.
Know more: Ethinos
Job Post: Programmatic Manager
Job Profile
- Understanding campaign briefs and defining the target audience for the campaign.
- Understanding use of floodlights and creating floodlights from scratch. Identify tracking is in
place
- End-to-end setup of Display, video and install campaigns in DV360 floodlight, creative and
campaign
- Hands on experience working on Campaign Manager 360 (CM360), commonly known as DCM
- Daily reporting which includes identifying and flagging issue/outliers in trends
- Up to date with Basic metric in Google Analytics to correlate performance in DV360
- Daily Campaign management including budget, bids, reports, etc.
- Test different bidding methods/strategies and identifying which works best
- Analyze campaign performance to identify trends and insights
- Optimize DV campaigns w.r.t creatives, placements, and audiences
- Internal coordination with different teams for daily tasks, reports, and performance
- Create media plans based on the brief
- Interact/coordinate directly with clients, vendors, and partners
- Help with programmatic strategy for existing client.
