Programmatic manager-DV360

Key Responsibilities

• Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
• Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
• Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
• Monitor campaign performance, pacing, and budgets to achieve client KPIs.
• Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
• Manage PMP, Open Auction, and Programmatic Guaranteed deals.
• Implement conversion tracking and ensure accurate campaign measurement.
• Analyze campaign data and provide actionable insights and recommendations.
• Collaborate with internal teams and clients to ensure seamless campaign delivery.
• Stay updated with industry trends, platform updates, and programmatic best practices.

Required Skills

• Strong hands-on experience with DV360 and programmatic media buying.
• Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
• Experience managing Display, Video, YouTube, and Performance campaigns.
• Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
• Experience with conversion tracking, attribution, and performance measurement.
• Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).