Programmatic Executive

Job Description:

Position - Programmatic Media Executive

Location - Borivali East, Mumbai

About Mobavenue

Mobavenue is a growth & tech platform dedicated to empowering brands, agencies,

and publishers with Martech & AdTech solutions to drive growth, engagement, and

monetization. Their product suites are purpose-built for certain categories to drive

brand performance. It aims to boost mobile and digital businesses success through

full-stack programmatic products and services from supply-side to demand-side.

These include an SSP, monetization platform, ad exchange, DSP, self-service

advertiser platform, first party data platforms, a creative studio and automation

platform. Mobavenue has partnered with 200+ direct brands across various Industries

such as Fintech, BFSI, Ecommerce, OTT, D2C and Gaming.

Website - https://www.mobavenue.com/

LinkedIn - https://www.linkedin.com/company/mob-avenue/

Role & Responsibilities:

1. The basics of DSPs, SSPs, DMPs with a proper understanding of the whole programmatic, demand & supply ecosystem.

2. Campaign management, revenue vs cost analysis, daily optimizations

3. Handling multiple self-serve platforms

4. Understand & hands on to the in-house/3rd party tracking platform, different channels used for marketing, ad-formats, MMP platforms, etc.

5. Understand & communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders

6. Help partners through email, phone, online presentations, screen-share, and in person meetings

7. Forecast and track key account metrics

8. Update job knowledge by reading professional publications over different channels like LinkedIn, Twitter, etc. maintaining personal networks

9. Enhance department and organization's reputation by accepting ownership for accomplishing new and different requests & explore opportunities to add value to job accomplishments

10. Understand the overall workflow of the company and take ownership of smaller tasks

11. Liaise between the partner and internal teams.

12. Strong competitor analysis and market research

Key Requirements:

Bachelor's degree or equivalent

Good Knowledge in Digital Marketing

Must have excellent Communication skills