Lead the end-to-end programmatic campaign lifecycle, including strategy, planning, execution, optimization, and reporting.
Manage buys across RTB, DSPs, SSPs, PMP, PD, and PA to achieve performance and branding objectives.
Work closely with internal teams (media, analytics, strategy, sales) and external vendors to deliver client goals.
Drive adoption and best practices across programmatic platforms (DV360, TTD, Beeswax, Xandr, Magnite, Amazon AWS, Index Exchange, TripleLift, Teads, etc.).
Evaluate new programmatic technologies, data partners, and inventory sources to expand capabilities.
Manage relationships with publishers, SSPs, and exchanges to secure premium inventory through PMPs, PAs, and PDs.
Monitor, analyze, and optimize campaign performance across multiple channels.
Provide actionable insights and prepare performance reports for stakeholders and clients.
Mentor and guide junior programmatic traders/associates.
Key Skills & Experience
Strong understanding of Programmatic ecosystem – RTB, DSP, SSP, PMP, PD, and PA.
Hands-on experience with DSPs such as DV360, The Trade Desk (TTD), Beeswax, Xandr/Microsoft Curate, Amazon (AWS).
Familiarity with SSPs like Magnite, Index Exchange, TripleLift, Teads, etc.
Proven experience managing large-scale programmatic budgets across multiple platforms.
Strong analytical skills with the ability to interpret data and optimize campaigns.
Experience negotiating and managing deals with publishers and SSPs.
Ability to manage multiple projects in a fast-paced, deadline-driven environment.
Excellent communication and stakeholder management skills.
Preferred Qualifications
3-6 years of hands-on programmatic buying and strategy experience.
Experience in both performance-driven and branding programmatic campaigns.
Exposure to ad verification, brand safety, viewability, and fraud-prevention tools.
Prior experience in managing and mentoring a team.
