Program / Pre-Sales Advisor (PSA)

Department: International Counselling - Growth

Reports To: Growth Division Head

Location: On-site (as applicable)

Role Summary

The Program / Pre-Sales Advisor (PSA) is the first point of contact for all inbound and outbound leads. The PSA engages prospective candidates, qualifies their interest, explains program-level information, and schedules Zoom discussions with the University Expert or Counselor. The role is target-driven and requires excellent communication and CRM discipline.

Key Responsibilities

Contact leads via calls, emails, WhatsApp, and LinkedIn

Make up to 5 structured contact attempts per lead

Understand candidate interest across programs: UG, PG, PhD, DBA, Diploma, Honorary Doctorate

Explain high-level program value, eligibility, and next steps

Handle basic objections and queries professionally

Schedule Zoom meetings with University experts/counselors.

Maintain accurate lead records in the CRM

Follow up consistently until disposition (converted / lost / next cycle)

Key Skills & Competencies

Strong verbal and written communication

Professional phone etiquette

Basic understanding of education programs

Ability to build rapport quickly

CRM handling and follow-up discipline

Target-oriented mindset

Preferred Qualifications

23 years in telesales, admissions, or inside sales

Experience in education or service-based sales preferred

Familiarity with CRM systems is an advantage