We're looking for a Program Manager to drive our channel partner programs PAN India, sitting out of Head Office. You'll own the full lifecycle of channel partner engagement — from onboarding through loyalty, activation and support — running programs consistently across every region to deliver the outcomes the organization is targeting. This is a hands-on program management role: you'll design the program, get it running on the ground everywhere, and keep tuning it based on what the numbers
Roles & Responsibilities
- Own and run the channel partner loyalty program end-to-end — design, PAN India rollout, and ongoing refinement to keep channel partners engaged and motivated.
- Plan and execute engagement & activation campaigns for channel partners across all regions, driving participation and the business outcomes the organization is targeting.
- Manage the channel partner community at scale — onboarding, communication, recognition and grievance handling — building a strong, engaged network PAN India.
- Oversee call centre/helpdesk management supporting channel partners, ensuring queries and escalations are resolved within defined TATs.
- Drive central onboarding campaigns for new channel partners, ensuring the onboarding experience stays smooth and consistent across every region.
- Coordinate with regional and field teams to cascade programs, track on-ground adoption, and course-correct quickly where numbers fall short.
- Track and report program performance PAN India — participation, activation, retention, ROI — and turn the data into recommendations for leadership.
- Manage program budgets and vendor relationships, including loyalty platform providers and call centre partners.
- Keep innovating on program design — incentive structures, gamification, recognition mechanics — to keep channel partner engagement consistently high.
- Ensure every program stays aligned with overall business goals and is executed consistently, whether it's a metro branch or a remote location.
What We're Looking For
- 6–9 years of experience in program, channel, or partner engagement management, ideally within BFSI/NBFC or another channel-driven business.
- Proven track record running PAN India programs — comfortable working with diverse regional teams and driving consistent execution at scale.
- Strong stakeholder management skills — able to coordinate effectively between Head Office, regional teams and external vendors.
- Experience designing and running loyalty/engagement programs and activation campaigns.
- Exposure to managing call centre / help desk operations, including TAT and service-quality tracking.
- Strong project management and organizational skills — able to run multiple programs simultaneously without losing sight of the details.
- Data-driven mindset — comfortable tracking KPIs and translating data into program improvements.
- Excellent communication skills — equally effective talking to channel partners on the ground and presenting to senior leadership.
- Prior experience with community management or channel/partner engagement programs is a strong plus
If your profile aligns with the requirement above, please send your resume to [Confidential Information].
