Product Specialist

ROLE PURPOSE & OBJECTIVE:

• Proper dissemination of product knowledge to the last lap of the concerned business vertical
• Developing new ideas based on industry experience and contact with customers & prospects.
• Defining market segment and ensuring the product & processes are aligned to it
• Organize product trainings for launch, expansion and capacity building
• Supporting business in Portfolio retention and cross sell & up sell product to the existing customers.
• To communicate with all areas of the company, including (but only) business/sales, credit, operations, technology, communication, compliance and strategy.
• To work with credit counterpart to define product underwriting and release requirements.
• To work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
• To serve as the internal and external evangelist for product offering, closely working with the business/sales channels and key customers.
• To specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
• To prepare and execute the competition and market share strategy for the product line on an on-going and pro-active basis
• Track and facilitate the portfolio for growth & profitability (Numbers & Yield).
• Track and facilitate to improve market share by New customer acquisition
• To analyze potential partner relationships for the product in builder segment

Educational Qualifications :

• MBA/PGDM or equivalent.

Experience:

• 3+ years of product line experience (sales/credit/product/marketing) Housing Loan Segment. Professionals with experience of Affordable Housing lending are especially encouraged to apply.