Responsibilities
- As the Website & Retention Product Manager, your goal is simple: Turn visits into conversions. Turn customers into loyalists.
- You ll lead everything from optimization experiments and lifecycle strategy to product development across our owned platforms.
- Core Website & Product Ownership
- Own the product roadmap and performance
- Constantly optimize user flows to reduce drop-offs and increase purchase rates
- Run CRO experiments (A/B tests, personalization, CTA testing) to improve site KPIs
- Identify feature gaps and UX improvements based on heatmaps, session recordings, and user feedback
- Coordinate with design, brand, and tech partners to build seamless experiences
- Ensure that the Shopify tech stack is well-utilized with the right plugins and app integrations
- Stay updated with D2C best practices across India and global markets
- Develop strategies to drive repeat purchases and plug drop-offs, using email, SMS, push, whatsapp and loyalty triggers
- Collaborate with marketing to plan and optimize lifecycle journeys
- Partner with agency and marketing to enhance PDPs, offers, and recommendations
- Work closely on analytics to create & track dashboards that track retention, LTV, cohort behavior, and funnel health
- Constantly push for incremental gains in average order value, repeat rate, and revenue per session
You are a great fit if you:
- Have 3-5 years of product/website/retention experience in a D2C company
- Have worked on Shopify stores and understand its ecosystem deeply
- Understand the lifecycle marketing stack especially tools like Clevertap, WebEngage, Klaviyo, etc.
- Are hands-on with analytics platforms like GA4, Hotjar, MS Clarity, or Mixpanel
- Have owned website CRO, ideally running experiments to move the needle
- Have experience owning full website life cycles from idea to launch to iteration
- Think like a builder and operator, not just a planner
- Collaborate well with designers, devs, and marketers
- Are equally comfortable discussing retention strategy and mobile UX in the same meeting
