Description
Job Summary
This role is responsible for managing market strategy and driving long-term product planning to achieve business performance goals for Engine Business addressing On-Highway & Off-Highway Commercial Vehicle Market. The position focuses on identifying market opportunities, developing customer-led product strategies, and executing market penetration plans. It serves as a key link between market insights, product development, and business strategies while ensuring alignment across cross-functional teams and stakeholders.
Key Responsibilities
Market Strategy & Insights
- Analyze macroeconomic, market, and technology trends to shape long-term product strategies
- Derive actionable insights from market research, competitor analysis, and customer feedback
- Translate market needs into product capabilities and strategic opportunities
- Identify and prioritize market opportunities based on business value and feasibility
Product Planning & Roadmap Development
- Develop and maintain product roadmaps aligned to specific market segments
- Create value propositions for new and existing products within the portfolio
- Provide input on product enhancements by evaluating current product strengths and gaps
- Lead Pre-Program Planning (PPP) and develop business cases for strategic opportunities
- Support Synchronized Business Planning (SBP) processes and manage projects within the Master Project List (MPL)
Customer-Centric Development
- Collaborate with Market Segment teams and Account Managers using Human-Centered Design (HCD) principles
- Understand customer requirements and translate them into product plans
- Ensure product strategies are aligned with customer expectations and market demands
Cross-Functional Leadership & Alignment
- Drive alignment across product, engineering, sales, and business units
- Establish and maintain strong relationships with internal and external stakeholders
- Coach and mentor cross-functional teams supporting product planning initiatives
- Facilitate collaboration to ensure successful execution of product strategies
Continuous Improvement & Best Practices
- Participate in Product Planning Functional Excellence initiatives
- Share best practices and contribute to continuous improvement efforts
- Enhance processes related to product planning, market analysis, and execution
Digital
- Leads and drives Telematics initiatives in collaboration with OEM Partners.
Responsibilities
Competencies
Core Competencies
- Financial Acumen – Applies financial insights to guide business decisions
- Global Perspective – Takes a broad, global view of markets and opportunities
- Manages Ambiguity – Navigates uncertainty effectively
- Manages Complexity – Handles complex and dynamic business scenarios
- Manages Conflict – Resolves conflicts constructively
- Strategic Mindset – Develops forward-looking, impactful strategies
- Values Differences – Leverages diverse perspectives
Functional Competencies
- Articulating Value Proposition
- Deriving Market Insights
- Deriving Product Needs
- Prioritizing Market Opportunities
- Product Tradeoff Evaluation
- Scenario Planning
- Customer-Centric Strategy Development
Qualifications
- Bachelor's degree in Sales, Marketing, Engineering, or a related field (required)
- MBA or equivalent postgraduate degree (preferred)
- May require licensing for export control or regulatory compliance
Qualifications
Skills
- Strong strategic thinking and market analysis capabilities
- Ability to interpret financial data and build business cases
- Expertise in product planning and portfolio management
- Strong stakeholder management and cross-functional collaboration
- Customer-centric mindset with experience in Human-Centered Design (HCD)
- Excellent communication, presentation, and influencing skills
- Problem-solving and decision-making in complex environments
Experience
- Significant relevant experience in market strategy, product planning, or business strategy roles
- Experience working with cross-functional teams across product, sales, and engineering
- Technical background preferred to support product understanding and decision-making
- Experience in global or multi-market environments is advantageous
Internal Considerations
- Leads and drives Telematics initiatives in collaboration with Tata Motors
- Demonstrated ability to manage strategic partnerships and key accounts
- Proven experience in aligning cross-business unit product strategies
Job Marketing
Organization Cummins Inc.
Role Category On-site with Flexibility
Job Type Exempt - Experienced
ReqID 2427891
Relocation Package Yes
100% On-Site No
