Product Marketing Specialist

Role: Product Marketing Associate

Website: www.trademo.com

Location: Gurgaon, On-site

About the Role

We're looking for a Product Marketing Specialist with 4+ years of experience who is passionate about technology, storytelling, and content creation. You will work closely with Product, Sales, and Marketing teams to drive product messaging, support go-to-market initiatives, and create compelling content that engages our target audience.

Key Responsibilities

• Develop product messaging, positioning, and marketing collateral.
• Support product launches and GTM campaigns.
• Write blogs, case studies, website copy, product pages, email campaigns, and social media content.
• Conduct market and competitor research to strengthen product positioning.
• Create sales enablement materials such as one-pagers, presentations, and FAQs.
• Collaborate with Product, Sales, and Design teams to deliver impactful marketing assets.
• Optimize content for SEO and leverage AI tools to improve content creation.

Requirements

• B.Tech/BE candidates preferred.
• 4+ years of experience in Product Marketing, Content Marketing, or Content Writing, preferably in a B2B SaaS or technology company.
• Excellent writing, communication, and storytelling skills.
• Strong research and analytical abilities.
• Familiarity with SEO, AI content tools (ChatGPT, Claude, etc.), and marketing platforms is a plus.