Product Marketing Specialist - Lead

Role Responsibilities:

• Lead GTM strategy execution across product lifecycle stages.
• Translate features into narratives and create enablement content for field teams.
• Develop content assets like blogs, whitepapers, and competitive positioning.
• Manage BOM, sales enablement materials, and website messaging.

Key Deliverables:

• Clear product messaging and positioning documents.
• Thought leadership content aligned to market categories.
• Sales and field enablement collateral and POVs.
• GTM plans and strategic campaign messaging.