Product Marketing Specialist

Job Title: Product Marketing

Grade-Senior Manager/AVP

Experience: 12+ years

Industry: Fintech / Global Bank / Treasury / Corporate Banking

Role Overview

We are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our Treasury and Cash Management business. This role demands deep expertise in the fintech or banking sector with a strong focus on Treasury, Corporate Banking, and related financial products.

The ideal candidate will have a proven track record in developing go-to-market strategies, executing integrated campaigns, driving demand generation, and enabling sales through compelling product narratives and positioning.

This leadership role requires a sharp understanding of treasury and corporate banking ecosystems,

customer behavior, and competitive dynamics. You will collaborate closely with cross-functional teams including product, sales, and executive leadership to ensure our Treasury offerings are positioned effectively in global markets and deliver measurable business impact.

Key Responsibilities

Strategic & Product Marketing Leadership

Lead marketing strategy and execution for the Treasury product portfolio, aligned with business and

revenue goals.

Develop differentiated messaging and positioning based on market insights, customer segmentation,

and treasury product features.

Create and implement global and regional go-to-market plans that resonate with corporate clients,

banks, and fintech partners.

Build and manage integrated marketing campaigns focused on brand positioning, client acquisition,

and engagement.

Monitor market trends, competitor activity, and regulatory shifts to refine strategy and maintain

competitive advantage.

Demand Generation & Sales Enablement

Design and execute demand generation programs targeting corporate and institutional clients.

Develop marketing assets including brochures, use cases, pitch decks, competitive battle cards, and treasury product thought leadership content.

Partner with sales and relationship management teams to support deal acceleration through tailored content and messaging.

Track, analyze, and optimize marketing performance using KPIs to ensure high ROI and lead

conversion effectiveness.

Thought Leadership & Industry Engagement

Drive content-led marketing initiatives such as whitepapers, blogs, reports, and media articles

focused on treasury and cash management trends.

Collaborate with analyst firms, industry associations, and fintech forums to enhance credibility and visibility.

Plan and execute webinars, roundtables, and industry events to elevate brand presence.

Leverage digital channels, PR, and social media to amplify thought leadership and client

engagement.

Team Leadership & Collaboration

Mentor and lead a high-performing marketing team, fostering innovation, accountability, and client-centricity.

Collaborate closely with product, sales, technology, and executive leadership to craft unified

marketing strategies.

Manage agency relationships and marketing partners to scale execution and drive innovation.

Required Skills & Qualifications

Experience & Domain Expertise

12+ years of experience in product marketing ,preferably within fintech, global banking, or corporate banking, with strong focus on Treasury or Cash Management products.

In-depth understanding of B2B marketing

Expertise in go-to-market strategy, demand generation, product positioning, and launch planning.

Experience working in global or regional markets with knowledge of regulatory requirements,

buyer behavior, and competitive positioning.

Marketing Execution & Demand Generation

Strong background in integrated campaign planning and execution across digital, content, and event channels.

Proficient in marketing automation tools such as HubSpot, Salesforce, Google Analytics, LinkedIn

Campaign Manager, etc.

Adept at using data and insights to drive decision-making, optimize campaigns, and demonstrate

measurable ROI.

Leadership & Communication

Proven ability to lead, influence, and collaborate with cross-functional teams and senior

stakeholders.

Excellent written and verbal communication skills with the ability to craft compelling product and

treasury narratives.

Strategic thinker, self-driven, with strong problem-solving, project management, and execution

skills.

Comfortable operating in a fast-paced, matrixed, and outcome-driven environment.

Willingness to travel for business engagements, conferences, and stakeholder meetings.

Educational Qualifications

Bachelor's or Master's degree in Marketing, Business, Finance, or a related field.