Product Marketing Manager

Responsibilities:

• Develop and implement strategic marketing plans to achieve company objectives.

• Conduct market research to identify trends, opportunities, and competitors in the

finance software industry.

• Lead digital marketing campaigns across various channels, including social media,

email, and online advertising.

• Collaborate with product development team to ensure marketing strategies align with

product features and updates.

• Analyse marketing data and metrics to track campaign performance and optimize

future strategies.

Qualifications:

• Bachelor's degree in marketing, Business, or related field; MBA preferred.

• 3 to 5 years of experience in marketing.

• Proven track record of successfully launching and managing marketing campaigns for

software products.

• Strong analytical skills and ability to interpret marketing data to make strategic

decisions.

• Excellent communication.

• Knowledge of accounting and finance industry trends and regulations is a plus.