We need a hybrid builder: someone with 2+ years of hands-on product management experience who understands product lifecycle, user stories, and roadmaps—and now wants to own activation channels (webinars, events, community) to drive pipeline.
You will turn product insights into live, engaging demand gen programs. You won't just launch features; you'll launch conversations.
Key Responsibilities:
1. Product Marketing (Leveraging PM Background)
- Translate product specs and user feedback into compelling messaging, positioning, and customer-facing assets.
- Partner with Product & Sales to identify which features solve real pain points—then build launch plans around those insights.
- Use your PM lens to create technical content (solution briefs, demo scripts, competitive battle cards) that actually resonates with B2B buyers.
2. Demand Gen via Webinars
- Own the end-to-end webinar strategy: topic selection, speaker alignment (internal + external), promotion, and post-webinar nurture.
- Experiment with formats (product deep-dives, customer panels, ask me anything with product team) to drive registrations and pipeline.
- Measure and optimize: conversion from reg attendee MQL opportunity.
3. Events (Virtual & In-Person)
- Plan and execute field events (industry conferences, user meetups, roundtables) that align with product milestones.
- Work with Sales to ensure events generate qualified meetings and product demos.
- Build pre/post-event campaigns that extend the event's demand gen half-life.
4. Community-Led Growth
- Activate and nurture a B2B community (Slack, LinkedIn group, or Discord) as a demand channel—not just a support forum.
- Surface product feedback from the community and turn it into content, webinars, or feature requests.
- Drive community to webinar loops: have power users co-present, share use cases, and refer peers.
What You Bring
- 2+ years in Product Management at a B2B SaaS company (you've written PRDs, prioritized backlogs, talked to users, maybe even drawn a wireframe or two).
- 1+ years in Product Marketing or a hybrid PM/PMM role (can be combined with the above).
- Proven ability to activate webinars, events, or community as demand channels (please share an example: e.g., grew webinar-sourced pipeline by X% or launched a community that generated Y demos).
- Strong written and verbal communication – you can explain technical concepts to non-technical buyers.
- Comfort with startup pace: you'll build the playbook, not just execute a plan.
