Job Summary
About the team & role:
- This is a high-impact, new role within our Superior GTM & Product Strategy team. You will join a high-growth area of Rubrik's industry product marketing, focused on tailoring our data security message to specialised sectors like Healthcare, Government, and Sovereign Cloud.
- In this role, you will drive the go-to-market execution and release marketing for a diverse portfolio of industries, ranging from highly regulated public sector entities and sovereign clouds to critical infrastructure and healthcare. You will act as the primary marketing lead for industries in EMEA and APJ, developing messaging and content to effectively communicate Rubrik's value proposition. Additionally, you will be responsible for maintaining industry-specific digital assets and content repositories while supporting the long-term strategic messaging that positions Rubrik as a leader in global data security.
What you'll do:
- Product Positioning & Messaging: Develop impactful product messaging and positioning that communicates Rubrik's value proposition effectively to different industries
- Go-to-Market (GTM) Strategy: Work with the product, sales, and broader marketing teams to create and execute successful GTM plans for new launches and product updates, targeting industry product solutions
- Content Creation: Produce a variety of content, including sales enablement tools, product collateral, customer case studies, webinars, blogs, and whitepapers that highlight our industry solutions
- Market Research: Stay up-to-date on market trends, competitive landscape, and customer pain points specific to industries to inform messaging, product roadmap, and go-to-market initiatives.
- Sales Enablement: Develop training materials, battlecards, and product demonstrations to empower sales teams with the knowledge and tools they need to effectively sell Rubrik's industry solutions
- Customer Engagement: Collaborate with the Sales, Customer Success and Product teams to gather customer insights, use cases, and feedback to refine product messaging and build customer advocacy.
- Cross-Functional Collaboration: Partner closely with Product Management, Sales, Demand Generation, and Customer Success to align marketing strategies with product and business goals.
Experience you'll need:
- 7+ years of experiencein product marketing, preferably in cybersecurity, cloud, or SaaS environments, with a focus on industry marketing
- Strong understanding of regulated industries, market dynamics, and customer challenges.
- Proven track record in developing compelling product messaging and sales enablement content.
- Exceptional verbal and written communication skills.
- Ability to collaborate effectively with cross-functional teams in a dynamic, fast-paced environment.
- Analytical mindset with the ability to leverage market data and customer insights to inform strategy.
- Bachelor's degree in Marketing, Business, Computer Science, or a related field.
Working Hours: 2 PM to 11 PM IST
Join Us in Securing the World's Data
Rubrik (RBRK), the Security and AI Operations Company, leads at the intersection of data protection, cyber resilience, and enterprise AI acceleration. Rubrik Security Cloud delivers complete cyber resilience by securing, monitoring, and recovering data, identities, and workloads across clouds. Rubrik Agent Cloud accelerates trusted AI agent deployments at scale by monitoring and auditing agentic actions, enforcing real-time guardrails, fine-tuning for accuracy and undoing agentic mistakes.
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