Position Overview
The Product Marketing Manager at Plane will own how our products are positioned, communicated, and launched.
You'll connect the dots between what we build and why it matters shaping Plane's story across products, industries, and editions.
This role is highly cross-functional, working closely with product, design, growth, and community teams to drive adoption, improve retention, and support Plane's growth in both commercial and open-source ecosystems.
Key Responsibilities
- Positioning and Messaging Develop clear, compelling positioning for Plane's product suite Projects, Wiki, Intake, and AI that resonates across industries and use cases.
- Launch and GTM Lead product launches and feature rollouts from concept to campaign. Define the narrative, assets, and channels for maximum impact.
- Research and Insights Conduct market analysis, customer interviews, and competitor research to refine ICPs and inform product and GTM strategies.
- Sales and Growth Enablement Create high-quality sales collateral, demos, and talk tracks that help customers and partners understand Plane's value.
- Content and Storytelling Write and review website copy, landing pages, and solution pages that communicate Plane's features, use cases, and advantages with clarity and context.
- Lifecycle and Community Marketing Support adoption and engagement through lifecycle campaigns, educational content, and community-driven initiatives.
- Message Consistency Ensure Plane speaks with one consistent voice across every touchpoint from web to social to partner channels.
- Launch Measurement Track post-launch adoption, performance, and feedback to refine future positioning and campaign strategy.
Qualifications
- 35 years of experience in product marketing for a B2B SaaS company (experience with open-source or self-hosted products is a plus).
- Strong understanding of developer and technical audiences, enterprise buyers, and multi-edition SaaS products.
- Excellent writing and storytelling skills you can turn complex ideas into clear, relatable messages.
- Experience leading or contributing to multiple successful product launches.
- Strong cross-functional collaboration skills and comfort working in a fast-paced, async environment.
- A data-informed mindset with the ability to translate adoption metrics and customer insights into actionable strategies.
- Bonus: familiarity with self-hosted deployments, partner-driven GTM, or open-source communities.
