Product Marketing Manager

Company Description LWYD Interactive (Look What You've Done) is a creative company made up of strategic thinkers, designers, storytellers, and technologists who are passionate about ideas that shape brands. The team focuses on end-to-end brand building, including strategy, verbal and visual identity, content, and creative communications.

Role: Product Marketing Manager

Company: LWYD Interactive

Location: JP Nagar, Bangalore

Role Overview: We are looking for a Product Marketing Manager to drive product marketing, positioning, sales, and go-to-market initiatives. The ideal candidate should have a strong understanding of customer needs, market trends, and competitor activities, along with the ability to develop strategies that increase product awareness, generate leads, drive sales, and achieve revenue targets.

Key Responsibilities:

• Develop and execute product marketing and sales strategies aligned with business goals.
• Drive product selling and identify new business opportunities to increase revenue.
• Create product positioning, messaging, and value propositions.
• Plan and execute go-to-market (GTM) strategies for new product launches.
• Identify potential customers, generate leads, and drive customer acquisition.
• Work closely with sales teams to convert leads into business opportunities.
• Conduct market research and competitor analysis to identify market opportunities.
• Develop sales pitches, product presentations, brochures, and marketing collaterals.
• Build and maintain strong relationships with customers and key stakeholders.
• Work closely with product, sales, and marketing teams to improve product awareness and adoption.
• Plan and execute marketing campaigns to generate awareness and sales.
• Track sales performance, campaign results, and revenue growth.
• Monitor market trends and competitor activities to identify new opportunities.
• Strong understanding of market positioning, pricing strategies, customer acquisition, and revenue growth.
• Ability to translate GTM strategies into actionable sales and marketing plans.

Required Skills & Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in product marketing, product sales, or a similar role.
• Strong experience in planning and executing end-to-end GTM strategies.
• Proven experience in product launches, market entry, and product selling.
• Good understanding of lead generation and sales conversion.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and strategic thinking abilities.
• Ability to work with cross-functional teams.