Product Marketing Manager

Job description

Purpose: To generate Inbound marketing channeland for a funnel of sales qualified leads for all product offerings, Targetted to Mid Market Customers in North America

You will be responsible for:

• Defining and refining the product positioning and messaging of our client organisation

• Leveraging AI, Sales Tech, and MarTech to scale our efforts efficiently

You'll work closely with the CEO, Sales, CS, and Product to shape how the market understands our Client USP

Key Responsibilities

1. Go-to-Market & Launches

• Partner with Product and Sales

2. Website, Content & SEO

• Set up and continuously improve SEO:

3. Demand Generation & Campaigns

• Design and execute multi-channel campaigns to generate and nurture leads:

• Partner with Sales to ensure smooth lead handoff and feedback loops on lead quality.

4. Sales Enablement & Collateral

• Build and maintain a library of sales assets

• Work directly with Sales to understand common objections and create content to address them.

5. Data, Tooling & AI-Driven Marketing

• Evaluate, implement, and manage our Sales Tech and MarTech stack (e.g., CRM, marketing automation, analytics, website tools, AI content tools, etc.).

• 3–5 years of experience in B2B SaaS marketing, preferably in:

◦ Product Marketing, Growth Marketing, or a hybrid role

◦ Sales Tech, MarTech, RevOps, or adjacent GTM tooling.

• Hands-on experience with:

◦ Website ownership (working with Webflow/WordPress or similar, plus agencies/no-code tools as needed)etc.).

• Comfort using AI tools in your workflow (for research, content, analysis, personalization).

Why Join our client:

• High impact: You'll be the key architect of our marketing function and have a direct line to the CEO and leadership team.

• Category & timing: We are in a fast-evolving space (Sales Tech, AI, RevOps) with a clear, growing need for strategic account planning and growth solutions.

• Growth: As we scale, you'll have the opportunity to build and lead a marketing team around you.