Product Marketing Manager

About

Keka isn't just an HR platform. We're a movement. For 7 years, we've been quietly revolutionizing the way companies treat their people by building an employee-centric platform loved by over 8,500 businesses worldwide. And we did it without spending a dime on ads. Why Because our passion and customer love are contagious.

We thrive on open communication, learning from failures, and pushing boundaries. This culture of innovation empowers everyone, regardless of role, to contribute to Keka's success. In November 2022, that dedication paid off: we secured India's largest Series A SaaS funding, a whopping $57 million from WestBridge Capital. Now, we're poised for explosive growth, and we need you to help us tell our story.

As our Product Marketing Manager, you'll be the voice of Keka's future. You'll own the narrative, craft compelling messages, and drive demand for our platform.

What you'll do:

• Become the market expert: Conduct in-depth research to understand our target audience, competitors, and industry trends.
• Build buzz: Develop and execute targeted marketing campaigns that educate prospects and generate leads.
• Sharpen our story: Ensure consistent product positioning, messaging, and value proposition across all channels.
• Go-to-market mastermind: Craft and execute winning go-to-market strategies for our SaaS product.
• Content creator extraordinaire: Generate marketing collateral like datasheets, whitepapers, and case studies that showcase Keka's power.
• Sales bestie: Partner closely with the sales team to equip them with tools and resources for success.
• Product whisperer: Train the sales team and other stakeholders on Keka's features and benefits.
• Pricing guru: Develop and analyze pricing strategies to maximize value for Keka and our customers.
• Data detective: Track and report on key metrics to measure the effectiveness of marketing campaigns and the overall product.

Who you are:

• A passionate product or marketing pro, ideally with SaaS experience.
• A wordsmith with exceptional written and verbal communication skills.
• A data whiz with strong analytical and problem-solving abilities.
• A team player who thrives in collaborative environments across sales, product, and engineering.
• A metrics master who understands conversion rates, CAC, CLTV, and more.
• A tech-savvy soul familiar with marketing automation and CRM tools (HubSpot, Salesforce a plus!).

Key Metrics:

MRR (Monthly Recurring Revenue): Predictable monthly revenue generated.

CAC (Customer Acquisition Cost): Cost to acquire a new customer.

CLTV (Customer Lifetime Value): Revenue generated by a customer over their lifetime.

User Churn Rate: Percentage of customers discontinuing product usage over time.

User Onboarding Rate: Percentage of new users successfully adopting the product.

Customer Retention Rate: Percentage of existing customers continuing to pay for the SaaS product.

Trial-to-Paid Conversions: Number of free trial users converting at the end of their trial.

Why Keka

Join a company where your voice matters, your ideas are championed, and your contribution drives real impact. Work on a product that genuinely improves people's lives. Be part of a culture that encourages growth, celebrates risk-taking, and rewards passion. Become a hero in the employee-centric HR revolution.