Product Marketing Manager

Product Marketer

Location: Onsite, Noida

About the Role

Get an AI-coached NEET prep app in front of the students who need it. Our aspirants are 16–19, mostly in tier 2 and tier 3 cities, already watching free lectures on YouTube. You'll explain why a coach that tells you what to study beats another content library — to them, and to the parents paying for it.

Responsibilities

• Craft messaging and positioning for students and parents — why coached learning beats browsing
• Run our social channels (Instagram, YouTube, WhatsApp) — plan, post, and grow
• Turn product features into content students actually watch: posts, scripts, demos, explainers
• Work with product and creative to ship launches and campaigns end-to-end
• Speak to the segments differently — Class 11, Class 12, and droppers don't share the same anxiety
• Track what works — reach, sign-ups, activation — and double down on it

Qualifications

• 3–5 years in product marketing, growth, or content-led marketing
• Owned positioning and messaging for a product end-to-end, not just executed briefs
• Teaching or EdTech background — you understand how students and parents think
• Strong grasp of how social media works, especially for Indian audiences
• Clear writing in English and Hinglish — copy that sounds human, not corporate
• Self-starter who can take a rough brief and ship finished content

Required Skills

• 3–5 years in product marketing, growth, or content-led marketing
• Owned positioning and messaging for a product end-to-end, not just executed briefs
• Teaching or EdTech background — you understand how students and parents think
• Strong grasp of how social media works, especially for Indian audiences
• Clear writing in English and Hinglish — copy that sounds human, not corporate
• Self-starter who can take a rough brief and ship finished content

Preferred Skills

• Have run your own channel or community (Instagram, YouTube, newsletter)
• Familiarity with NEET/JEE prep — bonus if you've lived it
• Comfortable on camera or scripting for creators
• Basic design and editing (Canva, CapCut, or similar)
• Hands-on with AI tools for content and research

Pay range and compensation package

We ship fast, measure honestly, and cut what isn't working instead of defending it.

Equal Opportunity Statement

Research and data sit next to product here; opinions lose to evidence. AI tooling is part of the workflow for everyone, not just the engineers. Direct access to decision-makers — no layers to route a good idea through.