Product Marketing Manager

Experience: 1-3 Years

About AuthBridge:

AuthBridge is India's largest AI-powered identity verification and due diligence platform, trusted by 3,000+ companies across 140 countries. We simplify trust for stronger relationships, offering innovative solutions in employee verification, KYC, risk & compliance, and business intelligence

Role Overview

We are looking for a highly strategic and execution-oriented Product Marketing Manager to drive positioning, go-to-market strategy, category storytelling, and commercial adoption across AuthBridge's product portfolio.

This role will work closely with Product, Sales, Strategy, and Leadership teams to shape how AuthBridge's products are positioned in the market, differentiated from competitors, and adopted by its customers.

The ideal candidate should be comfortable simplifying complex compliance and verification products into compelling customer narratives while driving measurable business impact.

Key Responsibilities

a) Product Positioning & Messaging

• Develop clear and differentiated positioning for AuthBridge's products and solutions
• Build messaging frameworks tailored across industries such as BFSI, fintech, insurance, gig economy, ecommerce, logistics
• Translate technical product capabilities into customer-centric business outcomes
• Create compelling narratives around trust-tech, governance-tech, compliance-tech, and identity infrastructure
• Analyze competitors product positioning, GTM motions, pricing structures, partnerships, and expansion strategies

Go-To-Market (GTM) Strategy

• Lead GTM planning and execution for new product launches, features, and strategic initiatives
• Partner with Product and Sales teams to define target segments, buyer personas, and adoption strategies
• Build launch plans, value propositions, and commercialization strategies
• Support demand generation and pipeline acceleration initiatives

Sales Enablement

• Develop high-impact sales collateral including pitch decks, case studies, solution briefs, and product one-pagers
• Enable sales teams with industry-specific messaging and objection handling
• Support enterprise sales conversations and strategic customer pitches
• Improve storytelling across the customer lifecycle

Skills Required

• Min 2 years of experience in Product Marketing, GTM or Strategic Marketing
• Strong positioning, storytelling, and communication skills
• Understanding of B2B enterprise sales and SaaS buying journeys
• Experience building GTM and sales enablement assets
• Strong analytical and structured problem-solving capabilities
• Ability to simplify complex products into compelling value propositions
• Familiarity with compliance, KYC, fraud-tech, identity verification, or governance ecosystems preferred
• Strong stakeholder management and cross-functional collaboration skills
• High ownership mindset with ability to thrive in fast-paced environments

Why Join Authbridge

• Work with India's largest AI-powered verification platform
• Collaborate with a fast-growing, innovative team
• Contribute to shaping the company's sales strategy and governance framework
• Exposure to cutting-edge technologies and large-scale enterprise operations