Marketing Manager ( Product Management) Critical Care Injectables
Location: Hyderabad (Corporate Office)
Industry: Pharmaceutical Critical Care / Anti-Infective Injectables
Company Overview
A growing pharmaceutical organisation specialising in Critical Care therapeutics, with a strong portfolio including:
- Antibiotics (Injectables)
- Antifungal agents
- Anti-infectives
- Analgesics / Critical Care injectables
The company operates strongly in hospital and institutional segments and is expanding its national footprint.
Role Summary
The Marketing Manager / Product Manager will be responsible for strategic planning, positioning, and lifecycle management of the Critical Care injectable portfolio.
The role requires strong therapeutic knowledge in anti-infectives and hospital business dynamics. The candidate will drive product strategy, launch execution, scientific communication, and field force enablement across India.
Key Responsibilities
1. Product Strategy & Portfolio Management
- Develop annual marketing plans for anti-infective and critical care injectable portfolio.
- Conduct market analysis, competitor benchmarking, and pricing strategy.
- Identify growth opportunities in hospital and institutional segments.
- Manage product lifecycle from launch to maturity.
2. Scientific Positioning & Communication
- Develop core positioning based on clinical evidence and guidelines.
- Create visual aids, LBLs, scientific brochures, and promotional materials.
- Ensure accurate and compliant scientific messaging.
- Support antibiotic stewardship positioning where relevant.
3. New Product Launch Management
- Lead launch planning, forecasting, and inventory coordination.
- Develop launch campaigns and field communication strategy.
- Train sales teams on product science, objection handling, and differentiation.
4. Sales Force Enablement
- Conduct training programs for ZBMs, RBMs, and frontline teams.
- Develop FAQs, competitor comparison sheets, and objection-handling tools.
- Support national sales meetings and review presentations.
5. Market Intelligence & Analytics
- Track sales trends, prescription patterns, and competitor movements.
- Analyze hospital buying behavior and tender trends.
- Provide monthly performance analysis and corrective action plans.
6. Cross-Functional Coordination
- Work closely with:
- Sales team
- Supply chain
- Regulatory affairs
- Production
- Finance
- Ensure alignment between demand planning and field requirements.
Desired Candidate Profile
- B.Pharm / M.Pharm / Life Sciences (MBA Marketing preferred).
- 510 years of pharma experience.
- Minimum 24 years as Product Manager / Group Product Manager in:
- Anti-infectives
- Critical Care
- Injectable portfolio
- Strong exposure to hospital / institutional marketing.
- Experience handling high-value injectable brands.
Key Competencies
- Strong scientific acumen
- Analytical and data-driven decision making
- Launch excellence
- Strategic thinking
- Excellent communication and presentation skills
- Understanding of antibiotic market dynamics
