Description and Requirements
- Partner with offering leads to define and position new and existing solutions enabled by hybrid cloud and AI infrastructure.
- Develop strategies and plans to rapidly launch and market integrated solutions, services, and capabilities enabled by hybrid cloud and AI infrastructure.
- Create and maintain content to engage customers across touchpoints, including development of message houses, customer presentations, brochures, FAQs, video scripts, web content, etc.
- Develop thought leadership positioning Lenovo as a market leader in hybrid cloud and AI infrastructure services and solutions.
- Partner with product development / management on roadmap execution, including the launch and rollout of new solutions (and eventual withdrawal).
- Build and execute joint solutions marketing plans with strategic partners.
- Understand and provide counsel on trends in hybrid cloud and AI workloads, customer requirements, usage, and buying behavior, as well as the competitive landscape.
- Develop revenue-driving programs, campaigns, and marketing activities.
- Effectively manage a marketing budget and agencies.
Key Deliverables
- Comprehensive solutions marketing and enablement plans anchored in deep hybrid cloud and multi-cloud product marketing experience
- Compelling value props, bold statements, and messaging differentiation
- Impactful solution launches, plus ongoing ownership and amplification
- Measurement and reporting on marketing activities and programs (ROI)
Key Success Metrics
- Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback)
- Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact)
- Proactive and credible marketing counsel to offering leads and development teams on effective positioning and differentiation strategies
- Consistent adherence to offering development and marketing governance guidelines
- Balanced marketing budget
Interfaces with Cross-Functional Teams
- Primary stakeholders: Hybrid AI Solutions Marketing Team & Offering Leads
- Corporate Marketing (AR, events, PR/comms, brand, web, social media)
- Geos Marketing and Sales (NA, LA, EMEA, and AP)
- Marketing and sales enablement teams across business groups
- Customers and partners
Position Requirements
- 10+ years of B2B product marketing experience in the technology sector, including at least five years in hybrid cloud services and solutions AI solutions experience a plus
- Experience launching and managing solutions through the lifecycle
- Experience co-developing and jointly executing on marketing strategies with partners
- Track record of engaging global audiences and matrix teams
- Entrepreneurial mindset with the ability to navigate ambiguity and thrive in challenging situations
- Outstanding writing, content development, and editing skills with the ability to communicate simply and authentically
- Professional presentation and proven stakeholder management expertise
- Experience leveraging AI tools to improve content quality, efficiency, and innovation
- Degree level qualification in marketing, journalism, or equivalent
