Product Marketing Manager, Google Play Points

Role Responsibilities:

• Lead the development and execution of a new membership program, collaborating with internal and external stakeholders.
• Drive user lifecycle marketing impact through acquisition, engagement, and promotional campaigns.
• Orchestrate complex cross-functional marketing plans and align product features with development teams.
• Analyze program and promotional results to provide actionable consumer insights and improve future impact.

Job Requirements:

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in product marketing or product management, with a focus on mobile, e-commerce, gaming, and digital entertainment.
• Experience with office tools such as Google Docs, spreadsheets, and presentation software.
• Expertise in working with mobile apps/games developers and a passion for the industry.