Product Marketing Manager

About DoubleTick:

DoubleTick is a Multi-Number Conversational Intelligence and WA CX Platform designed specifically to enable Frontline Executives, Sales Teams, Relationship Managers, Dealerships, Retail Stores WhatsApp Handles and centralise, govern, automate and scale Customer Experience using Business Messaging on WhatsApp by helping brands unlock the true voice of the customer and control CX across 1000s of these individual WhatsApp handles. It boosts operational efficiency by enabling AI Bots, automations, WhatsApp Voice, centralized WhatsApp broadcast and analytics across all WhatsApp handles of the organization.

DoubleTick is recognised as Emerging Technology Partner of the Year by Meta @ WhatsApp Business Summit 2025. Backed by InfoEdge Ventures and BeeNext Singapore, DoubleTick serves over 10,000+ businesses in India and UAE across 100+ verticals. Brands using DoubleTick include IDFC First Bank, MakeMyTrip, Bajaj Finserv, AngelOne, Piramal Finance, Kotak Securities, upGrad, Royal Enfield, CoinDCX, D-Link, ForeverMark, GRT Jewellers, Jaro, SabyaSachi, DarGlobal and more.

About the Role

As a Product Marketing Manager, we are looking for a strategic and customer-focused professional to lead the positioning, messaging, and go-to-market strategy for DoubleTick. You will play a pivotal role in translating product capabilities into compelling value propositions, driving product adoption, and enabling sales teams with high-impact content and tools. This role requires a blend of market insight, creative storytelling, and cross-functional collaboration.

You will work closely with the product, sales, engineering, and customer success teams to enhance the user journey, reduce friction in adoption, and ensure customers clearly understand and realize the value of DoubleTick. Your contribution will directly influence product growth, customer engagement, and brand visibility.

Key Responsibilities

• Develop and execute go-to-market strategies for new features and product launches.
• Create clear, compelling messaging and positioning tailored to different customer segments.
• Collaborate with Product and Engineering to understand features and translate them into customer-centric benefits.
• Create marketing assets such as landing pages, one-pagers, sales decks, demo scripts, and product videos.
• Support the Sales and Customer Success teams with enablement tools that improve conversion and engagement.
• Conduct competitive analysis and market research to guide positioning and content strategy.
• Track user feedback and adoption metrics to inform messaging and product improvements.
• Drive awareness and engagement through product-focused email campaigns, webinars, and customer communications.
• Be the internal voice of the customer, advocating for their needs across teams.

Required Skills & Qualifications

• 4+ years of experience in Product Marketing, preferably in SaaS or B2B tech.
• Strong writing, communication, and storytelling skills.
• Ability to translate technical features into clear business value.
• Analytical mindset with familiarity in tools like Google Analytics, Mixpanel, or similar.
• Experience collaborating across departments in a fast-paced environment.
• Basic understanding of CRM tools, WhatsApp Business API, or conversational commerce is a plus.
• Creative thinker with a hands-on approach to content creation and campaign execution.

Why Work With Us

• Accelerated Career Growth Fast-track your way into leadership roles with a clear growth path.
• Challenging Work Environment Collaborate with large enterprises and solve complex technology problems.
• Career Flexibility Explore transitions into roles like Product Manager and beyond.
• Supportive Culture Work with a friendly, approachable team and management that values people.
• Founder-Led Exposure Get a front-row seat to the startup journey and work closely with the founding team.
• Sharpen Customer-Centric Skills Gain hands-on experience and build strong customer-facing and problem-solving skills.
• Hands-On Innovation Be directly involved in AI bot creation, prompt engineering, and cutting-edge customer engagement solutions.