Job Purpose:
We are seeking a Product Marketing Manager for our D2C Platform Team. The D2C platform team at DMI Finance is working on customer facing platforms of DMI Finance, across mobile, web, WhatsApp and other emerging channels. The team works cross functionally with all major teams in the organisation to deliver on the promise of great customer experience across the lifecycle- onboarding, servicing, engagement and monetisation
.
As a product marketing manager, you'll play a crucial role in solving problems for our customers to deliver value for them and help build a sustainable business for DMI Financ
e.This role will cover the overall vision and execution of the brand and product awareness, engagement, purchase and retention for existing and potential users of the DMI Finance products across the lifecycle. This would focus on products in the D2C initiative, such as DMI mobile app, website, Whatsapp and Zest platform
s.
Key Accountabiliti
es:
Product Marketing Strategy & Plann
- ing:
Develop and execute product marketing strategies aligned with business objectives, focusing on product adoption, user engagement, and lifecycle gr - owth.Translate product features into clear consumer-first narratives and value proposit
- ions.Collaborate with product, growth, and creative teams to define positioning and user jour
neys.
Product Positioning and communica
- tion: Craft compelling product positioning, messaging, and communication frameworks for different customer seg
- ments.Build cohesive narratives that highlight key product benefits, differentiators, and use
- cases.Ensure consistency in messaging across all marketing channels and touchp
oints.
Go-to-Market Strategy and Exe
- cution:Optimize end-to-end customer journeys from acquisition to engagement and ret
- ention.Identify key drop-off points and implement product-led interventions to improve conv
- ersion.Support lifecycle marketing initiatives including onboarding, engagement, and reacti
vation.
Customer Lifecycle & Expe
- rience: Optimize end-to-end customer journeys from acquisition to engagement and re
- tention.Identify key drop-off points and implement product-led interventions to improve con
- version.Support lifecycle marketing initiatives including onboarding, engagement, and reactivation. Content Development and Collateral C
- reation.Development of high-quality marketing content and copies to effectively showcase the value proposition of all the p
- roducts.Ensure that all marketing content and copies are tailored to specific target audiences and reflect the brand's messaging and posi
tioning.
Martech Integration & Product
- AnalyticsWork on the integration and utilization of marketing and analytics tools such as WebEngage, Google Tag Manager, AppsFlyer, and Firebase to track product usage and user b
- ehaviour.Ensure accurate tracking of events, funnels, and user journeys across p
- latforms.Partner with tech and analytics teams to enable data-driven decisio
n-making.
Cross-functional Col
- laborationCollaborate closely with product, engineering, growth, and design teams to align on priorities and
- execution.Act as a bridge between product and marketing, ensuring seamless communication and delivery of in
itiatives.
Qua
- lificationsMinimum Qualification requ
- ired: BTechQualifications pre
ferred: MBA
Wor
- k Experience
3–4 years of experience in Product Marketing, with a strong focus on product positioning, messaging, and go-to-mark - et execution.Experience in launching and scaling consumer-facing products in India, with exposure to high user-volume products (preferabl
- y 1M+ users).Prior experience in financial services (Fintech, NBFC, Banking) or B2C businesses
- is mandatory.Proven experience in driving product adoption, engagement, and lifecycle growth across web and a
- pp platforms.Hands-on experience in A/B testing and funnel optimization across desktop, mobile web, and
app journeys.
Skills &
- Proficiencies
Excellent communication and collab - oration skills.Working knowledge of customer journey mapping, lifecycle marketing, and user beha
- viour analysis.Familiarity with martech and analytics tools such as WebEngage, Google Tag Manager, AppsFlyer
- , and Firebase.Strong collaboration skills with Product, Design, Growth, and Eng
- ineering teams.Good understanding of cross-functional domains like Product, Design, Growth & B
- rand Marketing.Creative problem-solving mindset with a focus on user-centric thinking
- and innovation.A fervent desire to influence the personal fin
- ance landscape.Good understanding of excel, SQL is a must to succe
ed in this role
