Product Marketing Manager

As a Product Marketing Manager at Birla Pivot, you will shape how one of India's leading B2B commerce and digital procurement platforms is positioned, differentiated, communicated and adopted. Sitting at the intersection of Product, Marketing, Customer Experience and Leadership, you will define the stories we tell, the categories we play in and the market perception we create, while guiding our User Experience team to bring customer insight into the conversation. Product Management and Engineering are separate functions that own backlogs, requirements, prioritisation and delivery.

Roles & Responsibilities :

Product Positioning & Messaging

• Partner with leadership to shape external and internal technology narratives.
• Define positioning, value propositions and messaging frameworks that show why our products matter.
• Keep messaging consistent across products, channels and segments.

Product Storytelling & Narrative Building

• Turn complex workflows and technology into simple, compelling stories about our platform and customer outcomes.
• Develop customer stories, product explainers and thought leadership.
• Build GTM plans for new products; measure awareness, engagement and adoption.

Market & Competitive Intelligence

• Track customer trends, market shifts, competitor positioning and emerging technologies.
• Create battlecards, market insights and messaging recommendations; help shape category narratives.

Technology Branding & Evangelism

• Work with Product and Engineering leaders to communicate innovation in business terms.
• Create presentations, blogs, webinars, videos and events that build Birla Pivot's reputation as a technology-led B2B commerce platform.

Voice of Customer & UX Insights

• Guide and manage the User Experience team, which runs selective customer conversations and feedback sessions.
• Partner with UX and CX teams on customer pain points and usability observations; contribute to personas, customer journeys and experience improvements.
• Surface insights that improve adoption, communication and the overall user experience.

What makes you a great fit

• 8–10 years of experience in Product Marketing, Solutions Marketing, Technology Marketing, SaaS Marketing or Pre-sales
• Experience marketing technology products, digital platforms, SaaS, marketplaces, fintech, commerce, logistics or enterprise software
• Track record of building positioning and messaging frameworks, product narratives and product launches
• Strong storytelling, writing and presentation skills; you can explain complex technology simply and engage credibly with both technical teams and business audiences
• Comfortable working directly with senior product, business and technology leaders; you enjoy category creation and narrative development
• Strong brand building, PR, social media and media engagement; you actively use AI tools to improve content quality and productivity
• Please note: this is not a Product Management role. You won't own backlogs, requirements or roadmap prioritisation, and it isn't a brand-only role either. It suits someone who wants deep product involvement and treats positioning and storytelling as core work.