Company: BeBetta
Location: Bangalore (On-site)
Experience: 4–7 years
About BeBetta
BeBetta is building the infrastructure for
engagement-driven commerce—where users can play games, shop online, and redeem real-world value in one seamless platform.
We sit at the intersection of
gaming, rewards, and commerce, transforming user time and attention into tangible value.
With a fast-growing user base and strong engagement loops, we're on a mission to redefine how users interact with digital platforms.
Role Overview
BeBetta is a multi-layered platform (games + rewards + commerce + growth loops), and this role is about
turning complexity into clarity.
As a
Product Marketing Manager, you will define how users understand, adopt, and engage with our product.
If a user doesn't get it in 5 seconds, we lose.
You Will Own How We
- Position the product
- Launch features
- Drive adoption and retention
- Bridge product experience with growth
What You'll Own
1. Product Positioning & Category Building
- Define BeBetta's category and market positioning
- Craft clear, concise messaging that scales across markets
- Build strong recall and mental availability
2. Product Storytelling & User Clarity
- Translate complex product features into simple, intuitive narratives
- Simplify user understanding across:
- Onboarding
- Games
- Store & rewards
- Commerce journeys
- Create 5-second understanding experiences
3. Go-To-Market & Feature Launches
- Own end-to-end GTM strategy for key features such as:
- Scan & Win
- Commerce & redemption
- Events, tournaments, and product drops
- Drive:
- Messaging and positioning
- Launch narratives
- User education
- Distribution strategy
4. Growth, Adoption & Performance Marketing Alignment
- Drive improvements in:
- Activation
- Feature adoption
- Retention
- Work closely with performance marketing teams to:
- Align messaging with paid campaigns
- Improve conversion across funnels
- Optimize creatives and landing experiences
- Analyze user journeys:
- Identify drop-offs and optimize for higher conversion and engagement
5. Cross-Functional Collaboration
- Partner with:
- Product (UX, flows, prioritization)
- Growth (campaigns, experiments, acquisition)
- Brand (communication consistency)
- Act as the bridge between product, marketing, and user experience
What Success Looks Like
- Users understand BeBetta within 5 seconds
- Strong product positioning and clear messaging
- Significant increase in feature adoption and engagement
- Improved conversion across performance funnels
- Growth in organic installs and retention
Core Skills
What We're Looking For
- 4–7 years of experience in Product Marketing / Growth / Product roles
- Experience in consumer tech, gaming, fintech, or product-based startups
- Strong understanding of user funnels, metrics, and behavior
- Ability to simplify complex ideas into clear, impactful messaging
- Experience working with performance marketing teams and campaigns
- Strong analytical and problem-solving mindset
Key Traits
- Strategic clarity: Can simplify complex systems into one core idea
- User-first thinking: Understands behavior, motivation, and engagement loops
- Storytelling: Converts features into compelling value propositions
- Execution speed: Moves fast, tests, learns, and iterates
- First-principles thinking: Builds original strategies, not copy-paste
Good to Have
- Experience launching 0 1 products or features
- Experience with high-scale consumer platforms or gaming apps
- Familiarity with tools like Mixpanel, Amplitude, GA, or similar
- Understanding of India and emerging market user behavior
Why Join BeBetta
- Work on a high-growth product at scale
- High ownership and direct impact on product success
- Fast-paced startup environment with strong learning curve
- Opportunity to shape how millions of users experience the product
