Location: Singapore
Employment Type: 1 Year Contract (Highly Renewable)
Job Overview
We are looking for an experienced Product Marketing Manager with strong knowledge of the Singapore Life & Health Insurance market. The role will drive product marketing communications and ensure consistent, compliant and effective execution across customer and distributor touchpoints.
Key Responsibilities
- Develop and manage product marketing and communications for Life & Health insurance products.
- Coordinate and review product brochures, proposal/application forms, customer forms, sales kits, distributor materials, marketing collateral and digital content.
- Ensure all materials are brand-compliant, accurate, regulator-ready and aligned with product and business objectives.
- Work closely with Product, Compliance, Legal, Marketing and Distribution teams to develop and approve materials.
- Ensure consistent communication of product features, benefits, positioning and value propositions across channels.
- Support product launches, campaigns and distribution initiatives with effective marketing and sales materials.
- Manage multiple stakeholders, projects, timelines and approval processes from briefing through to final delivery.
- Maintain strong brand governance, content quality and version control across product marketing materials.
- Identify opportunities to improve product communication, customer engagement and marketing processes.
Requirements
- 5+ years of relevant experience in product marketing, insurance marketing, financial services or related fields.
- Strong experience within the Singapore Life & Health Insurance market.
- Proven experience in insurance product marketing, communications and customer-facing materials.
- Strong understanding of insurer branding standards, product communications and distribution support.
- Experience collaborating with Product, Compliance, Legal, Marketing and Distribution stakeholders.
- Good understanding of Singapore insurance regulations and MAS requirements.
- Strong communication, stakeholder management and project management skills.
- Excellent attention to detail with the ability to manage multiple projects and deadlines.
Ideal Candidate
Candidates from Life insurers, composite insurers, bancassurance, financial institutions or insurance-related organisations with experience across product marketing, insurance communications, brand governance and distribution support are highly preferred.
