Product Marketing Manager — ABM
About The Role
CallHippo is scaling upmarket — targeting enterprise and mid-market accounts globally. We're looking for a revenue-focused PMM to own our ABM motion end-to-end: from ICP definition and account selection through to pipeline influence and expansion. This is a hands-on builder role, not a strategy-only position. You will run the tools, write the copy, and be accountable for meetings booked and pipeline influenced.
What You'll Own
ABM Strategy & Account Intelligence
- Define and maintain tiered target account lists (Tier 1: 1:1, Tier 2: 1:few, Tier 3: programmatic) using firmographic, technographic, and intent data (6sense / Bombora)
- Map buying committees across VP Sales, CX, RevOps, IT, and Finance — with tailored messaging per persona
AI-Powered LinkedIn & Email Outreach
- Own the full outreach stack: Clay for enrichment and AI personalisation, HeyReach or Expandi for LinkedIn multi-account automation, Lemlist or Instantly for email sequencing
- Build signal-triggered workflows — job changes, funding rounds, competitor mentions — that launch personalised sequences automatically
- Write and A/B test outreach copy at every step; set up AI inbox management to classify replies and alert AEs on hot leads within minutes
- Run multiple concurrent strategies simultaneously: competitor displacement, intent response, industry cluster, and named account campaigns
Account-Level Advertising & Web Personalisation
- Run LinkedIn Matched Audiences and Google competitor conquest campaigns against named account lists
- Deploy Mutiny for dynamic website personalisation; build industry-specific landing pages and account-specific microsites for top Tier 1 targets
Content, Proof & Competitive Intelligence
- Own vertical case studies, competitive comparison content (vs. RingCentral, Aircall, CloudTalk), and an interactive ROI calculator
- Manage the G2 / Gartner review programme — target 50+ verified reviews before scaling Tier 1 enterprise outreach
Events, Gifting & Sales Alignment
- Plan executive roundtables and dinners for Tier 1 accounts; run pre-conference ABM plays to pre-book meetings before event floors open
- Manage gifting via Reachdesk or Sendoso, triggered by behavioural signals (pricing page visits, deal stall points)
- Build the shared account heat score model in HubSpot or Salesforce; set up real-time Slack alerts to AEs when accounts cross intent thresholds
- Report on pipeline influenced, deal velocity, and ACV from ABM accounts — not MQL volume
What We're Looking For
- 4+ years in B2B SaaS marketing, with at least 2 years in ABM, demand generation, or product marketing
- Hands-on experience with Clay, LinkedIn automation (HeyReach, Expandi, or Salesrobot), and email sequencing tools — you've operated these, not just read about them
- Proven track record of building multi-channel ABM programmes that influenced measurable pipeline
- Strong outreach copywriter — you have A/B test data showing what works, not just opinions
- Familiarity with intent data platforms (6sense, Bombora, G2 Buyer Intent) and how to turn signals into booked meetings
- Commercially minded — you understand buying committees, enterprise sales cycles, and what moves an enterprise deal
- Bonus: VoIP / CCaaS / sales engagement software experience; experience running executive events; Mutiny or web personalisation background
Tools You'll Work With
Clay
- HeyReach / Expandi
- Lemlist / Instantly
- 6sense / Bombora
- Apollo
- LinkedIn Sales Navigator
- HubSpot / Salesforce
- Mutiny
- Reachdesk / Sendoso
- Make / n8n
How You'll Be Measured
- 40%+ of total new pipeline influenced by ABM activity
- 15-30 qualified meetings booked per month from outreach sequences
- 5-8% reply rate across active LinkedIn and email sequences
- 1.5-2x win rate on ABM accounts vs. non-ABM baseline
- 20%+ faster deal velocity on ABM accounts
What We Offer
- Full ownership of the ABM function — you build the playbook, you don't inherit one
- Direct access to founders and leadership; your numbers discussed at exec level weekly
- Full budget ownership: tools, events, gifting, and paid media
- Competitive compensation + performance bonus tied to pipeline and revenue
- Remote-first, flexible hours — we care about output
- Learning budget for tools, conferences, and courses
