Product Marketing Manager (1 Year Contract)
BaseCamp Digital- Posted 5 days ago
- Be among the first 10 applicants
Job Description
Location: Singapore
Employment Type: 1 Year Contract (Highly Renewable)
We are looking for an experienced Product Marketing Manager with strong knowledge of the Singapore Life & Health Insurance market. The role will drive product marketing communications and ensure consistent, compliant and effective execution across customer and distributor touchpoints.
Key Responsibilities- Develop and manage product marketing and communications for Life & Health insurance products.
- Coordinate and review product brochures, proposal/application forms, customer forms, sales kits, distributor materials, marketing collateral and digital content.
- Ensure all materials are brand-compliant, accurate, regulator-ready and aligned with product and business objectives.
- Work closely with Product, Compliance, Legal, Marketing and Distribution teams to develop and approve materials.
- Ensure consistent communication of product features, benefits, positioning and value propositions across channels.
- Support product launches, campaigns and distribution initiatives with effective marketing and sales materials.
- Manage multiple stakeholders, projects, timelines and approval processes from briefing through to final delivery.
- Maintain strong brand governance, content quality and version control across product marketing materials.
- Identify opportunities to improve product communication, customer engagement and marketing processes.
- 5+ years of relevant experience in product marketing, insurance marketing, financial services or related fields.
- Strong experience within the Singapore Life & Health Insurance market.
- Proven experience in insurance product marketing, communications and customer-facing materials.
- Strong understanding of insurer branding standards, product communications and distribution support.
- Experience collaborating with Product, Compliance, Legal, Marketing and Distribution stakeholders.
- Good understanding of Singapore insurance regulations and MAS requirements.
- Strong communication, stakeholder management and project management skills.
- Excellent attention to detail with the ability to manage multiple projects and deadlines.
Candidates from Life insurers, composite insurers, bancassurance, financial institutions or insurance-related organisations with experience across product marketing, insurance communications, brand governance and distribution support are highly preferred.
More Info
Key Skills
Brand governance
MAS requirements
Distribution support
Understanding of Singapore insurance regulations
Product communications
