Role Overview
We are looking for a Product Marketing Manager with 5+ years of experience in SaaS, strong exposure to 360° marketing, Product-Led Marketing (PLM), and experience working with D2C brands.This role will bridge Product, Growth, and Sales to drive positioning, go-to-market strategy, product adoption, and revenue impact.
Key Responsibilities
- Own product positioning, messaging, and differentiation strategy
- Lead go-to-market planning and feature launch execution
- Drive Product-Led Growth initiatives across activation and retention
- Align product marketing with SEO, paid, content, and demand generation
- Create sales enablement assets and customer-facing narratives
- Analyze funnel metrics and optimize adoption strategies
- Develop industry/vertical use cases, especially for D2C brands
Ideal Candidate
- 5+ years in SaaS Product Marketing
- Strong understanding of PLG and growth funnels
- Experience in D2C ecosystem
- Strategic thinker with strong execution capability
- Data-driven and cross-functional collaborator
Skills: saas,d2c,product marketing,product marketer,360 marketing,demand generation,marketing lead,plg,marketing head,brand positioning,go-to-market (gtm) planning,public relations,influencer marketing,media planning
