Product Marketing & Growth Executive

We are looking for a Product Marketing & Growth Executive to support our product marketing and lead-generation activities. The role involves managing digital marketing activities, creating product content, reaching out to prospects, and driving demo bookings.

Roles & Responsibilities:

• Plan and execute product marketing activities to improve product awareness and generate qualified leads.

• Create, update, and manage product webpages, landing pages, and marketing content.

Plan and maintain social media content calendars and ensure timely scheduling and publishing.

• Coordinate with the design and content teams to develop product-focused creatives and marketing materials.

• Identify potential customers and conduct regular outreach and prospecting through relevant channels.

• Reach out to prospects, understand their requirements, and generate interest in the product.

• Schedule and manage product demos with interested prospects.

• Handle regular follow-ups with leads and prospects and maintain lead status.

• Coordinate with the sales team for smooth handover and follow-up of qualified leads.

• Support product launches, campaigns, promotions, and other marketing initiatives.

• Track leads, outreach activities, demo bookings, and follow-up activities.

• Monitor campaign and social media performance and identify opportunities to improve reach and engagement.

• Maintain proper records of marketing activities and provide regular updates on progress.

• Stay updated with industry trends, competitor activities, and new opportunities for product promotion.

Requirements:

• 1–3 years of experience in Product Marketing, Digital Marketing, Growth Marketing, or a similar role.

• Good communication and interpersonal skills.

• Strong follow-up, coordination, and execution skills.

• Ability to manage multiple tasks and work independently.

• Experience with social media, website content, CRM, or marketing tools is an added advantage.