Job Summary
The Product Marketing Specialist will be responsible for developing and executing marketing strategies that effectively position our products in the market. This role requires a creative individual with strong copywriting skills and a deep understanding of product positioning, account-based marketing (ABM), and social media engagement.
Duties and Responsibilities
- Develop and implement marketing strategies to promote products and increase market share.
- Create compelling copy for various marketing materials, including ad copy, social media posts, and promotional content.
- Conduct market research to identify trends and customer needs.
- Manage and execute ABM campaigns to target key accounts.
- Organize and host seminars and webinars to educate potential customers about products.
- Perform A/B testing to optimize marketing campaigns and improve conversion rates.
- Collaborate with cross-functional teams to ensure alignment on product messaging and positioning.
Qualifications And Requirements
- Bachelor's degree in Marketing, Business, or a related field.
- 2-3 years of experience in product marketing or a similar role.
- Strong copywriting and editing skills.
- Experience with ABM marketing strategies.
- Proficiency in social media marketing and engagement.
- Excellent communication and interpersonal skills.
Key Competencies
- Creative thinking and problem-solving abilities.
- Strong analytical skills to assess marketing performance.
- Ability to work collaboratively in a team environment.
- Attention to detail and a commitment to quality.
- Time management skills to handle multiple projects simultaneously.
