Zoho is one of the world's most prolific software companies. With 55+ applications in nearly every major business category, including sales, marketing, customer service, accounting and back office operations, and an array of productivity and collaboration tools built from the ground up, Zoho has the depth and breadth to solve even the most complex business challenges.
With more than 130 million+ users and over 18,000 employees across the globe, hundreds of thousands of companies rely on Zoho, every day to run their businesses, including Zoho itself. With 29 years of being private, bootstrapped and profitable, we understand what it takes to run a sustainable, resilient business.
Role - Product Marketing Associate
Who We're Seeking:
- We're seeking a skilled and detail-oriented Product Marketer with experience to join our dynamic marketing team. This role centers on developing impactful content and driving its promotion across digital platforms to increase reach and engagement.
- We are looking for someone who has a solid grasp of SEO and SEM best practices, paired with excellent writing and communication skills. You'll be responsible for crafting compelling product messaging, producing content that aligns with our brand and speaks directly to our technical audience including IT professionals, system administrators, and other tech stakeholders.
- Success in this role requires the ability to understand complex product features and translate them into clear, value-driven marketing content that supports our business goals.
How You'll Contribute:
- Create and manage high-quality product marketing content, including blog posts, landing pages, product briefs, infographics, and email campaigns.
- Develop sales and partner enablement materials such as presentations, documents, and RFP responses to support business development and deal closure.
- Promote content through SEO, SEM, and other digital marketing strategies to drive visibility, engagement, and lead conversion.
- Conduct competitive analysis and market research to guide strategic planning and differentiate the product in the market.
- Monitor and analyze the performance of marketing campaigns to inform continuous optimization.
- Leverage marketing automation tools for campaign execution and lead nurturing.
- Ability to work cross-functionally with product, sales, design, and engineering teams to align messaging and strategy.
- Experience creating scripts or working on product demo videos.
Core Values We Expect:
- You focus on your personal growth and avoid comparisons with other team members.
- You contribute to a respectful, professional, and gossip-free work environment.
- You have a clear vision for your career and are motivated to take on meaningful challenges.
- You thrive under deadlines and know how to collaborate effectively while maintaining strong professional relationships and ethics.
- We're looking for someone who values integrity, teamwork, and a growth mindset.
