Job Title: Product Marketing Associate
Experience: 1–5 Years
Location: Bangalore
Employment Type: Full-time
Company Overview
Cross Identity is a pioneer in Converged Identity and Access Management, acclaimed by top analysts across the globe. Our platforms have achieved the distinction of being the first Identity Fabric in the industry. Our technology is used in numerous countries and various industries, and we take pride in our continuous innovation and exceptional customer service.
Cross Identity now stands out for delivering two leading IAM solutions tailored for enterprise and small business customers.
Website: https://www.crossidentity.com
About the Role
We are looking for a passionate and proactive Product Marketing Associate to join our growing team. This role serves as the vital link between our Product Engineering and Sales teams, ensuring that our products are effectively positioned, communicated, and understood both internally and externally.
The ideal candidate will work closely with the Product Engineering team to develop a deep understanding of our products, features, capabilities, and product roadmap. In addition to enabling the Sales team with product knowledge, training, and sales collateral, you will continuously monitor market trends, customer needs, and competitor offerings to identify opportunities for product enhancement. By bringing market insights back to the Product Engineering team, you will help influence product improvements and ensure our solutions remain competitive and aligned with customer expectations.
If you enjoy working at the intersection of technology, business, and customer engagement, this role offers an exciting opportunity to directly contribute to product innovation, customer success, and business growth.
Key Responsibilities
- Work closely with the Product Engineering team to understand product features, capabilities, and the product roadmap.
- Translate technical concepts into clear customer value propositions and sales messaging.
- Conduct market and competitor research, gather customer and sales feedback, and identify opportunities for product enhancement.
- Share market insights and product improvement recommendations with the Product Engineering team.
- Develop product presentations, datasheets, brochures, FAQs, and other sales enablement materials.
- Train and enable the Sales and Pre-sales teams on product features, positioning, and value propositions.
- Support product launches by preparing go-to-market and sales readiness materials.
- Assist in product demonstrations, customer presentations, and solution discussions when required.
- Maintain product documentation and ensure all sales and marketing collateral is up to date.
- Collaborate with Product Engineering, Sales, Marketing, and Customer Success teams to drive product adoption and business growth.
Required Skills
- Excellent verbal and written communication skills.
- Strong presentation, storytelling, and interpersonal skills.
- Ability to understand technical products and translate complex concepts into customer-friendly messaging.
- Strong market research, analytical, and problem-solving skills.
- Experience creating product collateral and sales enablement content.
- Strong stakeholder management and cross-functional collaboration skills.
- Excellent organizational and project management abilities.
- Ability to manage multiple priorities in a fast-paced environment.
- Proficiency in Microsoft PowerPoint, Excel, Word, and collaboration tools.
Preferred Qualifications
- Bachelor's degree in Engineering, Computer Science, Information Technology, Marketing, Business Administration, or a related field.
- MBA (Marketing) is an added advantage.
- 1–5 years of experience in Product Marketing, Technical Marketing, Pre-sales, Product Management, Business Analysis, Solution Consulting, or a similar role.
- Experience with Enterprise Software, SaaS, Cybersecurity, Identity & Access Management (IAM), AI, Cloud, or Digital Transformation solutions is preferred.
