Job Description
Job Responsibilities
Plan and execute go-to-market strategies for new product features and major updates
Define clear and compelling product positioning, messaging, and value propositions tailored to key buyer personas
Develop sales enablement assets including pitch decks, brochures, battle cards, email templates, and case studies
Conduct deep customer and competitor research to refine product-market fit and GTM approach
Partner with content, performance, and lifecycle teams to create campaigns that drive awareness, acquisition, and retention
Collaborate with the product and growth teams to enhance onboarding flows, product education, and in-app engagement
Monitor and report on product marketing KPIs including trial-to-paid conversion, feature adoption, and funnel performance
Run experiments across messaging, pricing, channels, and positioning to uncover scalable growth levers
Job Requirements
58 years of experience in B2B SaaS product marketing (preferably in martech, eCommerce tech, or analytics platforms)
Demonstrated success in building and executing GTM strategies that drive measurable business results
Strong storytelling skills with the ability to simplify complex features into crisp business narratives
Hands-on experience with marketing automation tools (e.g., HubSpot, Intercom) and analytics platforms (e.g., Mixpanel, GA4)
Proven ability to collaborate cross-functionally with product, sales, and customer success teams
Prior experience in fast-paced startups or SaaS environments is highly desirable
